A Tight Ship

The NA owes much of its strength to the autocratic leadership style of its leader, Dr. William Pierce. Though not particularly dynamic or charismatic, Pierce is well educated, focused, organized and obsessed with his group's image. Pierce maintains the organization's relatively high profile by publishing a steady stream of propaganda publications, producing speeches for the group's weekly American Dissident Voices (ADV) radio broadcast and writing copy for the monthly, members-only National Alliance Bulletin.

He tightly controls the NA's message by requiring adherents to obtain his permission before they speak publicly or create new propaganda materials. Pierce's strict enforcement of these rules has helped the National Alliance conduct its activities without much of the internal politics and strife that have sapped the strength of other hate organizations.