Over the years, the National Socialist Movement (NSM) has displayed a growing ability to attract media coverage of the organization's activities. One element which draws media attention is the group's penchant for wearing swastika-adorned Third Reich-themed uniforms and carrying banners reminiscent of Nazi rallies. The group targets rallies to specific issues and against specific groups which are in the news. In this way, the media comes out to cover a story related to a current hot topic and the frequent counter-protests are very emotionally charged.

Local NSM chapters also plan regular literature distributions.  The group has averaged about one significant flier distribution per month in 2006 and 2007.

Young people have always been a fertile demographic market for extremist groups' recruitment efforts. As with other marketing efforts geared towards young people, the NSM is relying heavily on the Internet. The NSM's Internet efforts include music, videos, games, news feeds, email lists and a social-networking Website.

In December 2006, the NSM announced that it had created an expanded and enhanced version of an earlier game, “Zog's Nightmare.” [ZOG stands for Zionist Occupied Government, which refers to the belief that the Jews occupy and control the government, as well as the media.] To play the game, individuals have to make their way through a series of levels within a city populated by “inferior” races, where the player is being hunted by a police agency that has been taken over by Jews. The purpose of the game, according to the NSM, is “to liquidate all the non-white invaders and purify the NSM Party headquarters.” A new updated version, “Zog's Nightmare II,” was released at the NSM's April 2007 national meeting in Laurens, South Carolina.

NSM88 Records is the group's retail Website. In addition to neo-Nazi, NSM and white supremacist clothing, jewelry and other paraphernalia, NSM88 Records has a catalog with over 700 CDs and 80 video titles. Associated with NSM88 Records is NSM88Radio, the NSM's Internet radio Website. NSM88Radio features 24 hour-a-day audio, a weekly NSM hosted show “NSM Presents,” a music show and two regularly scheduled talk shows.

In spring 2007, the NSM purchased the New Saxon social-networking Website, which promotes itself as “an online community for Whites by Whites.” Though not as feature friendly as mainstream sites, it remains popular with white supremacists and provides a way for the NSM to recruit new members.

YouTube has also been a useful propaganda vehicle for the NSM and its members. The NSM posts rally footage and NSM members produce and post their own propaganda