New York, NY, January 7, 2009 … The Anti-Defamation League (ADL) has launched a viral media campaign to help make Israel's case for its effort to root out the Hamas terrorists whose rockets and suicide bombers threaten its citizens.  The broad-based strategy will use online viral and social marketing media to make available posters and other material to explain to a wide audience why Israel is fighting back against Hamas.

A centerpiece of the campaign is downloadable and customizable posters with the message, "What If Hamas Was In Your Neighborhood?"  The posters use a visual of a map rendering the Gaza Strip near major urban areas in the United States to help reinforce the threat facing Israeli towns and cities within range of Hamas rockets.  "No country would allow such danger on its border, and neither will Israel," read the posters.

The posters may be:

• Downloaded or printed from the League's Web site, where different versions are available for major metropolitan areas, including New York, Boston, Chicago, Los Angeles, San Francisco, Miami and Las Vegas.
• Customized for use in other metropolitan areas.
  Shared or downloaded on the League's newly launched Facebook cause, ADL Defending Israel.
• Adapted for use as print advertisements, fliers or handouts.

The League's posters are also being made available to Jewish community centers, Hillels, local synagogues and community groups.   The posters and other material on the conflict are available on the League's regularly updated page on the Gaza action.