Exploiting the Internet
Harnessing the Power of the Net
The Internet is used by the NA not just as a battleground for winning over new recruits
but as a tool for mobilizing the "troops." The organization claims to have established
a "Rapid Response Team (RRT)," a group of NA volunteers who are contacted via
E-mail to respond to special situations. According to the NA, this team serves
many purposes, from gathering information to quickly alerting other NA members in their
area if an "emergency" arises.
Keeping up with new Internet technology has been a priority for the National
Alliance. In an acknowledgment of his vision of the potential
power of the Internet for the NA, Pierce has declared, "[The
Internet] is the one medium where we are on an equal footing with
CBS, NBC, and all the rest of them."
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