Online, extremists devote more space, time, and energy to marketing rock music than any other product. The music on hate rock CDs effectively carries the white supremacist message to teenagers, and these CDs routinely sell for at least three times the amount they cost to produce. Because of their popularity among extremist consumers and their ties to violent extremist organizations, two particular distributors of hate rock CDs, Resistance Records and Panzerfaust Records, deserve special attention.

Resistance Records, founded in 1993, sold as many as 50,000 CDs per year before legal troubles led to its decline in 1997. The remains of Resistance were bought by William Pierce, leader of the National Alliance, in 1999 (the National Alliance is the largest and most active neo-Nazi organization in the United States). Pierce reinvigorated Resistance and predicts gross sales of more than $1 million in 2001. Based at the West Virginia headquarters of the National Alliance, Resistance reportedly receives about 50 orders per day, with each order averaging about $70 worth of merchandise. Many of these orders come via the well-designed Resistance Web site, which features articles from Resistance magazine and an online "radio station" that plays songs from the CDs in its inventory.

Founded in September 1998 by former Resistance Records employee Eric Davidson and racist skinhead Anthony, Panzerfaust Records of Newport, Minnesota financially supports the largest and most violent racist skinhead group: the Hammerskin Nation. "Panzerfaust supports Hammerskin Nation 100%," Anthony commented in an interview with the Hammerskin Nation magazine, Hammerskin Press. "Together we have put out some great music and Panzerfaust will always be there to help sponsor and contribute Hammerskin projects and music."

Panzerfaust and the Hammerskins co-sponsored the Vinland Tour 2000, featuring Swedish group Pluton Svea, during March 2000 in cities including Detroit and Cleveland, Texas. Hammerskins play in many of the bands that have recorded for Panzerfaust, and these same bands perform at concerts sponsored by the Hammerskins. The Panzerfaust Web site sells CDs by such bands and promotes their concerts. According to Eric Davidson, "when you support Panzerfaust, you’re not pouring money into a hole…you’re helping finance a very serious fight."