Neve Savage
Senior Vice President, Marketing & Advertising
AT&T Wireless
15 E. Midland Avenue
Paramus, NJ 07652
Via Fax: 908-696-4434

Dear Mr. Savage:

After receiving several complaints from our friends in the Turkish community, we want to bring to your attention an advertisement for AT&T Wireless that features prominently a sign with a lost dog named "Turk" on it.

We understand why the Turkish community would find this advertisement offensive. We suggest changing the name of the dog for future editions, and consider pulling the remaining run of this particular advertisement.

Thank you for understanding.