To the Editor:

We were shocked that the Forward chose to publish an advertisement placed by the Zionist Organization of America's Brandeis district that was filled with hateful imagery and incitement aimed at members of the Jewish community who do not share the political views of the advertiser.  

As disturbing as the content of the ad is the Forward's decision to accept it; this shows a complete disregard of acceptable standards for advertising.   No publication is required to print a paid advertisement. The vitriolic rhetoric in the ZOA ad certainly has no place in the Forward, which reaches such a large segment of the Jewish community.

We know – as the Forward should – that hateful words can have devastating consequences.