If the incident or threat generates unavoidable media coverage, one particular individual should be assigned to speak for the organization in order to maintain an accurate source of reliable information, and to avoid contradictory, misleading, or irresponsible statements.

Generally, it may not be advisable to call in the news media when an incident of vandalism or other criminal act has been carried out -- or a threat made -- against a religious institution. The reason for generally avoiding such coverage is to reduce the likelihood of imitative behavior by other potential perpetrators, to prevent offenders from feeling that their "handiwork" is being glorified by publicity, and to maintain as much control as possible over the situation in conjunction with law enforcement authorities. Sensationalism hinders solutions.

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