Residents of the Capitol Hill neighborhood of Seattle recently found themselves the recipients of a white supremacist literature distribution. Someone had gone up and down streets in the area on June 30, placing racist postcards on the windshields of cars parked along the street.
The postcards were designed to exploit gay pride events held in Seattle the previous weekend, including the 40th annual Seattle Pride Parade and Seattle PrideFest 2014, the latter held only a few blocks from where the postcards were distributed. The postcard fronts featured a rainbow image, the word “Seattle,” and the phrases “Rainbow Pride” and “40 YEARS of fabulous,” the latter a reference to the parade.
However, the back of the postcards was starkly different, displaying in large letters the white supremacist slogan “’Diversity’ is a code word for white genocide.” The postcard text claimed anti-racists are “anti-white” and that they support non-whites “pour[ing] into EVERY White country” to intermarry with whites, thus extinguishing the white race. The pride-related front was simply camouflage for the racist message on the back.
This message was not random but rather the standard language used by white supremacist supporters of the “Mantra.” The “Mantra” is a white supremacist propaganda campaign based on the idea of endlessly repeating certain language and select slogans in the hopes that whites will eventually be receptive to them. The two most common slogans associated with the “Mantra” are “Anti-racist is a code for anti-white” and “Diversity is a code word for white genocide,” both of which appear on the Seattle postcards.
In recent years, white supremacist use of “Mantra”-style propaganda has steadily increased, as racist activists display it on billboards, on freeway overpasses, as graffiti, and across the Internet. Just a few days after the Seattle incident, several white supremacists in Portland, Oregon, picketed the offices of an organization devoted to helping immigrants and refugees, displaying signs and banners that repeated the “Mantra” slogans.