The “Bowlcut” is an image of a bowl-shaped haircut resembling the one sported by white supremacist mass killer Dylan Roof. People who use the “bowlcut” image or other “bowl” references admire Roof and call for others to emulate his racist murders.
“Day of the Rope” is a white supremacist slogan referring to mass murders of “race traitors” that occur in The Turner Diaries, a novel written by neo-Nazi William Pierce. The slogan is typically used to urge or promise some similar scenario in the real world.
Fasces are an ancient Roman symbol for authority and government coopted by Mussolini’s Fascist movement in Italy. Some white supremacists in the United States have recently adopted the symbol both because of its fascist connections and because it is more publicly acceptable than the swastika.
The Happy Merchant is a very common anti-Semitic meme popularized by the alt right, featuring a person with exaggerated stereotypically Jewish features and grasping hands, meant to convey a “greedy Jew.”
ALTERNATE NAMES: Jew Face, Merchant Face, Le Happy Merchant
“It’s okay to be white” is a slogan popularized on the website 4chan in 2017 for trolling purposes and which was soon adopted by white supremacists (who had occasionally used the phrase themselves in the past).
The Jera rune is an ancient European runic symbol and part of the runic alphabet. It is one of a number of runic symbols that white supremacists have appropriated but is also commonly used by non-racist modern Norse pagans, so care needs to be taken in its evaluation.
The League of the South is a longstanding neo-Confederate white supremacist group that advocates for an independent, white-dominated South. Its symbol is intended to resemble the St. Andrew’s Cross on the Confederate flag.
ALTERNATE NAMES: Southern Nationalist Flag, Black Cross
“Moon Man” is a meme derived from a character in 1980s McDonald’s restaurant commercials that was appropriated by white supremacists, especially from the alt right, who attach it to racist songs, language and imagery.