A widely circulated e-mail charges that the web site of Nivea skincare products has "removed" Israel from its country list.
In fact, as of August 2011 Israel appears on Nivea's web site with a dedicated link under their country listings and an Israel-specific section.
The company has indicated that logistics, not anti-Israel hostility, had caused the original omission. In addition, the company has said that it will soon be launching an Israeli site in Hebrew and in English.
For more information, see this related article from the New York Jewish Week.