ADL Calls On Indian Retailer To Remove 'Hitler' Label From Clothing Store

New York, NY, August 30, 2012 … The Anti-Defamation League (ADL) today called on the owner of an Indian clothing store in the city of Ahmedabad to heed the concerns of the local Jewish community and the voices of others from around the world by immediately changing the store's name from "Hitler" and removing a large storefront sign that features a swastika and the Nazi dictator's name in boldface English.

Store owner Rajesh Shah is the most recent Indian to use the notorious dictator's name to market a product or concept. Last November, ADL spoke out about after the premiere of an Indian soap opera called "Hitler Didi" named for the domineering female lead character and has raised concerns in the past about other Indian businesses using Hitler's name as a promotional tool.

"It is a perverse abuse of the history of the Holocaust to name a business after one of the world's most notorious mass murders and anti-Semites," said Abraham H. Foxman, ADL National Director and a Holocaust survivor. "Hitler's name is seeping into India's popular culture without any appropriate context. Clearly there's a need for more education in India about the history of World War II and the rampant anti-Semitism that led to the mass murder of six million Jews and millions of others in the Holocaust."

In a letter to Mr. Shah, ADL called his decision to name his store after Hitler "deeply offensive" and "an affront to the memory of the millions of Hitler's victims." The League noted that the image of his storefront, with the word "Hitler" prominently displayed in English and a swastika dotting the letter "i," has been widely circulated around the world on the Internet.

In August 2006, ADL spoke out against a Hitler-themed restaurant in Mumbai named "Hitler's Cross," helping to convince the owner to change the restaurant's name and theme.

ADL is the world’s leading anti-hate organization. Founded in 1913 in response to an escalating climate of anti-Semitism and bigotry, its timeless mission is to protect the Jewish people and to secure justice and fair treatment for all. Today, ADL continues to fight all forms of hate with the same vigor and passion. A global leader in exposing extremism, delivering anti-bias education, and fighting hate online, ADL is the first call when acts of anti-Semitism occur. ADL’s ultimate goal is a world in which no group or individual suffers from bias, discrimination or hate.