ADL Completes Search For Key Executive Leadership Positions

  • Frederic Bloch is SVP of Growth
  • Rafail Portnoy is SVP of Technology 

New York, NY, May 23, 2016 … The Anti-Defamation League (ADL) today announced the completion of an extensive search to fill two senior leadership positions on its executive management team: Senior Vice President of Growth, and Senior Vice President of Technology.

Frederic L. Bloch, a dynamic and highly effective non-profit executive with substantial private sector experience, has been tapped as ADL’s SVP of Growth. Currently SVP of Development and Communications at The New Jewish Home, a $300 million long-term care institution in New York City, Mr. Bloch is slated to join ADL’s senior management team on July 18.

The SVP Growth position was created as part of a broader agency-wide reorganization announced by ADL CEO Jonathan Greenblatt in late February to unify the functions that comprise all of ADL’s constituent and field services, including program delivery, revenue generation, and board development.

“This role will be critical because it brings together those core functions that directly contribute to our ability to grow and to achieve our operational and financial goals,” said Mr. Greenblatt. “Fred is a leader with a track record of developing and implementing results-driven marketing and sales strategies to elicit peak performance from people and organizations. We’re delighted to have him join the senior leadership team.”

At The New Jewish Home, Mr. Bloch has tripled revenue and executed a major rebranding initiative. Previously, Mr. Bloch enjoyed a distinguished career on Wall Street, including 22 years with AllianceBernstein in a series of progressively more responsible executive positions. From 2003 to 2007, he was the head of all U.S. sales for AllianceBernstein’s retail division. In his last assignment with AllianceBernstein, Fred was the senior sales executive in the newly formed London office responsible for recruiting and developing sales talent, creating marketing messages and representing the firm throughout the United Kingdom.

Active as a volunteer throughout his career, he has held leadership roles with the New York Alumni Association of Hamilton College, the Advisory Board of Yale’s Center for Customer Insights, Larchmont Temple in Larchmont, NY and UJA-Federation of New York.

Mr. Bloch earned a BA from Hamilton College and an MBA from Yale University.

ADL also announced the appointment of Rafail “Raf” Portnoy, a senior IT executive with a long track-record of success in both the corporate and nonprofit sectors, as Senior Vice President of Technology.  Mr. Portnoy joins ADL’s senior management team effective June 6.

A former executive at IBM, Mr. Portnoy most recently served as CIO for Safe Horizon, Inc., one of the largest social services organizations in the U.S., focused on providing support and advocacy to victims of violence and child abuse.

“We are very excited to have Raf Portnoy join our management team and will be looking to his leadership as we continue toward a transformation of the way ADL’s harnesses technology to help advance our timeless mission to fight anti-Semitism and to secure justice and fair treatment for all,” said Mr. Greenblatt. “Raf has incredible insights into how we can better leverage technology to drive greater growth and efficiency, as well as to facilitate increased collaboration and innovation to drive culture change within the organization.”

Reporting to the CEO and serving as a key member of the senior leadership team, the SVP of Technology is responsible for overseeing all technology for ADL and for creating the agency’s technology vision, including the design, development and implementation of organizational information systems, software applications, and information technology support and infrastructure.

At IBM Global Services from 1994-2006, Mr. Portnoy led work to forge a strategic partnership between IBM and the Museum of Modern Art to launch a highly visible IBM on Demand campaign and managed a 15-member team supporting the Global Technology Services Practice.

Mr. Portnoy has served at Safe Horizon for the last seven years.  In this role, he successfully executed a comprehensive, organization-wide IT consolidation strategy across applications and infrastructure domains.

Mr. Portnoy holds a BA in Business Administration from Pace University’s Lubin School of Business and an MS in Information Systems Engineering from NYU Tandon School of Computer Science and Engineering, formerly Brooklyn Polytechnic University. He is a member of the adjunct faculty of the NYU Tandon School, a mentor in a Master of Science in Technology Management at Columbia University, and is a frequent speaker on technology globalization issues and onshore/offshore technology adoption for emerging markets development.

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