ADL Shocked at Facebook Ad Categories that Enabled Advertisers to Target Jew Haters

New York, NY, September 14, 2017 ... The Anti-Defamation League (ADL) was shocked to learn about a practice on Facebook that enabled advertisers to direct their pitches to the news feeds of individuals who had expressed interest in anti-Semitic ad categories such as "Jew haters," "How to burn Jews," or "History of 'Why Jews ruin the world."

Facebook removed the categories this week and said it was exploring ways to fix the problem. The categories were generated by an algorithm.

"It was shocking to read about this practice on Facebook, and we are glad Facebook ended it," said Jonathan A. Greenblatt, ADL CEO. "I will be calling Facebook as soon as possible for an explanation of what went on, and we will work with them to root out anti-Semitism and hate online."


Since 1985, ADL has been a pioneer in confronting cyberhate. ADL has partnered with industry leaders and legal experts to identify and remove online hate speech. Working closely with industry leaders such as Facebook, Twitter, Instagram and YouTube, in 2014 ADL introduced Best Practices to ensure threats and offensive content violating their community guidelines are taken offline.  ADL has also been instrumental in game-changing breakthroughs like the formation of the Twitter Trust and Safety Council.

ADL is the world’s leading anti-hate organization. Founded in 1913 in response to an escalating climate of anti-Semitism and bigotry, its timeless mission is to protect the Jewish people and to secure justice and fair treatment for all. Today, ADL continues to fight all forms of hate with the same vigor and passion. A global leader in exposing extremism, delivering anti-bias education, and fighting hate online, ADL is the first call when acts of anti-Semitism occur. ADL’s ultimate goal is a world in which no group or individual suffers from bias, discrimination or hate.

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