ADL Takes Lead In Nationwide Effort To Raise Awareness About School Bullying

New York, NY, April 18, 2012 … At a time when awareness of the terrible toll of bullying on young children's lives is being raised to new levels -- through the important documentary film "Bully" and other national outreach efforts -- the Anti-Defamation League (ADL) is taking a lead role in bringing educational programs against bullying to parents, teachers and students across the country.

"The truth is bullying is not only an issue for the schools and the home. The impact of bullying is one that carries over beyond the school years and affects the behavior of adults and the entire society," said Abraham H. Foxman, ADL National Director. "As we see in the groundbreaking documentary 'Bully,' it takes a whole community to allow bullying to go on, and it takes a whole community to make sure that it doesn't."

A national leader in providing bullying prevention programs to schools, ADL has in recent weeks joined in a series of important national activities and initiatives meant to increase awareness, build consensus and prompt change to stop bullying and cyberbullying:

  • ADL has joined as a partner with "Stand 4 Change," an anti-bullying initiative developed by Defeat the Label and entertainment mogul Ken Kragen. "Stand 4 Change" will endeavor to make history on Friday, May 4 by having every child, in every classroom, in every school in America stand up in unison against bullying. If successful, the students will not only set the record as the largest group of people standing for a single cause at one time, they will draw national attention to the issue by using peer pressure for something positive to bring attention to bullying.
  • On March 20, 2012 ADL co-hosted a Twitter Town Meeting on Bullying with the Centers for Disease Control and Prevention. Broadcast from the CDC offices in Atlanta, the town meeting generated 1,229 "tweets" in a wide-ranging online discussion that engaged bullying experts from the U.S. Department of Education and the Health Resources and Services Administration. Just eight minutes after the town meeting started, Twitter listed it as "trending globally," as the stream of comments and questions about bullying made the Top 10 of all Twitter streams being viewed worldwide.
  • The League has partnered in bringing Lee Hirsch's new documentary film "Bully" to screens in multiple cities, and has organized educational follow-up activities surrounding the film's release. The League, which has described the documentary as "powerful" and "a movie that needs to be seen by as many people as possible," shared its information and expertise for the documentary's Web site at

Working through its 30 regional offices across the country, during the 2011-2012 school year the League's A WORLD OF DIFFERENCE® Institute conducted bullying and cyberbullying prevention workshops that directly reached 83,000 youth and nearly 14,000 educators, who in turn reached an additional 1.1 million youth in efforts to stop bullying and cyberbullying in schools and communities.

ADL is the world’s leading anti-hate organization. Founded in 1913 in response to an escalating climate of anti-Semitism and bigotry, its timeless mission is to protect the Jewish people and to secure justice and fair treatment for all. Today, ADL continues to fight all forms of hate with the same vigor and passion. A global leader in exposing extremism, delivering anti-bias education, and fighting hate online, ADL is the first call when acts of anti-Semitism occur. ADL’s ultimate goal is a world in which no group or individual suffers from bias, discrimination or hate.