ADL Welcomes Removal Of Billboard Evoking Anti-Semitic Stereotypes To Advertise Vodka

New York, NY, November 22, 2011 … The Anti-Defamation League (ADL) today welcomed a company's apology for a series of billboards advertising its discounted vodka with the slogan, "Christmas Quality, Hanukkah Pricing." 

"We welcome the response of Wódka vodka, and are glad that they were sensitive to our concerns and the concerns of the many New Yorkers who were offended by this advertisement," said Ron Meier, ADL New York Regional Director. "The company acted quickly and appropriately in recognizing that the billboard was offensive to many and should be removed." 

The billboards promoting Wódka vodka contained an image of a dog wearing a Santa hat and a dog wearing a yarmulke with the text in large, capital letters, and were located in several locations in New York, including a well-traveled location along the West Side Highway. 

The company announced via its Twitter feed that it had decided to pull the ads. The company tweeted: "Although rarely serious, we apologize to anyone we may have offended through our holiday campaign and are removing our billboard immediately."

ADL initially called the billboards "crude and offensive."

ADL is the world’s leading anti-hate organization. Founded in 1913 in response to an escalating climate of anti-Semitism and bigotry, its timeless mission is to protect the Jewish people and to secure justice and fair treatment for all. Today, ADL continues to fight all forms of hate with the same vigor and passion. A global leader in exposing extremism, delivering anti-bias education, and fighting hate online, ADL is the first call when acts of anti-Semitism occur. ADL’s ultimate goal is a world in which no group or individual suffers from bias, discrimination or hate.

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