New York, NY, August 5, 2015 … For the third consecutive year, the Anti-Defamation League (ADL) and apparel and home décor retailer Gordmans are teaming up to fight hate and bullying through ADL’s No Place for Hate® initiative. The goal is to provide tools to help eradicate hatred, prejudice and bullying as students and teachers prepare to head back to school this fall.
Research shows that 28 percent of students ages 12 to 18 years old report being bullied at school, and 24 percent in the same age group report being cyberbullied.
Throughout the month of August, Gordmans, which operates 101 stores in 22 states, will join ADL in a call to action encouraging individuals to take a stand against bullying and prejudice in schools and communities. Guests at Gordmans stores are invited to purchase “Helping Hands” for $1 each or more in support of the initiative. Every dollar raised will directly benefit ADL’s No Place for Hate® initiative and other anti-bullying programs.
“Our partnership with Gordmans provides critical tools to combat bullying, bias and hate,” said David S. Waren, ADL Director of Education. “We can’t fight these challenges alone, and Gordmans’ Back-to-School “Helping Hands” campaign to support ADL’s No Place for Hate program empowers shoppers and the community to get involved. With the resources from this campaign, we can better help students, educators and families create positive climates that are inclusive and safe for all. Like ADL, Gordmans has a clear commitment to having a positive impact in the communities it serves,”
“We are pleased to partner again with ADL to stop bullying in schools,” said Andy Hall, president and chief executive officer of Gordmans. “For more than 100 years, ADL has worked to eradicate hatred, prejudice and bullying. It is fitting during Gordmans’ 100th anniversary this year that we continue to partner with ADL as we serve many families with school-age children. The back-to-school shopping season is the perfect time to create awareness that bullying continues to threaten students. Through our No Place for Hate® Helping Hands campaign, we invite Gordmans’ guests to join us in taking a stand against bullying. Over the past two years, more than $150,000 has been raised through this campaign that helps underwrite ADL anti-bullying workshops and anti-bias education outreach so that students can feel safe at school.”
At Gordmans’ retail locations across the country, the “Helping Hands” purchased by guests will be displayed in the stores, helping to raise awareness of bullying and its consequences and to inspire the public to take a stand against hate. Gordmans also will be promoting the campaign via Facebook, Twitter, Instagram and Pinterest.
ADL’s nationally recognized No Place for Hate® initiative and A WORLD OF DIFFERENCE Institute® anti-bullying programs enable schools to promote respect for individual and group differences while challenging prejudice and bigotry. ADL’s education programs have reached more than 60.5 million adults and children with anti-bias educational programming.