Ben Klassen, a former Florida state legislator, started the white supremacist Church of the Creator in 1973, portraying it as a "religion" for white people, although it was essentially just a pseudo-religion. A few years after Klassen's 1993 suicide, white supremacist Matt Hale rebuilt the group, branding it the World Church of the Creator. In the early 2000s, Hale and his group lost the right to that name in a trademark lawsuit.
The group subsequently became known as the Creativity Movement or simply Creativity, but it fell apart in the mid-2000s after Hale was convicted of soliciting the murder of the federal judge who oversaw the trademark case. In the years since then, various individuals have tried to rebuild the Creativity Movement as a functioning organization, with little success to date. However, there are still individual white supremacists who consider themselves adherents.
The logo for the Creativity Movement consists of a crown on top of a large letter W (for "white").