“You Will Not Replace Us” is a white supremacist slogan that became popular in early 2017, as did its acronym version, YWNRU. The slogan appeared on white supremacist flyers, banners and graffiti in a variety of places in the first six months of 2017, gaining wider attention when white supremacists used the phrase at several rallies held in Charlottesville, Virginia, culminating in the large and violent Unite the Right event in August 2017.
The slogan is a reference to the popular white supremacist belief that the white race is in danger of extinction by a rising tide of non-whites who are controlled and manipulated by Jews (in fact, one variant of “You Will Not Replace Us” is “Jews Will Not Replace Us”).
“You Will Not Replace Us” may have been derived in part from “The Great Replacement,” a theory promoted by French writer Renaud Camus in a 2012 book of the same name. Camus argued that Europe was being overrun by mass migration of black and/or Muslim immigrants from outside Europe, who would replace traditional European culture with their own “alien” culture. Such arguments evolved into “replacement theory,” which became popular with the far right in several European countries, especially among Identitarians. Replacement theory was promoted as early as 2015 by American white supremacist groups such as Generation Identity U.S.A.