About the Campaign
The Ad Council’s Love Has No Labels is a public service advertising campaign that encourages people to examine and challenge their own implicit bias. The campaign launched nationally in March 2015 with a video of skeletons dancing and embracing before coming out from behind an x-ray screen revealing themselves as diverse couples, friends and families. The video, named after the campaign, received more than 164 million views making it the second most viewed social activism video of all time. On Independence Day in 2016, Love Has No Labels released another film, We Are America, featuring John Cena celebrating the diversity of America. The campaign features a new PSA called Fans of Love. The Anti-Defamation League is one of the lead non-profit partners to provide expertise, advice and resources for the project.
ADL has developed discussion guides to accompany two of the videos—Fans of Love and Love Has No Labels.