The phrase “anudda Shoah” (sometimes spelled “anuddah Shoah”) is an anti-Semitic phrase that became popular among white supremacists in 2014 and increasingly thereafter, particularly among adherents of the alt right segment of the white supremacist movement.
“Shoah” is a Hebrew word meaning “catastrophe” and is one of the most common terms used to refer to the Holocaust. White supremacists use the phrase “anudda Shoah” to mock both Jews and the Holocaust, intending the phrase to be understood as spoken by a Jewish person with a heavy Yiddish accent comparing the Holocaust to virtually anything they may be unhappy about.
Common examples of this usage include language such as “Oy vey! It’s anudda Shoah!” or “It’s like anudda Shoah!” or “It’s literally anudda Shoah!” This language is usually used as a response to something trivial, to imply that Jews will bring up the Holocaust over practically any issue, as in this example: “Oy vey, they made us play soccer. It’s like anudda shoah!”
When used as a meme, “anudda Shoah” is often combined with The Happy Merchant.