A key aspect of addressing disruptive behavior is understanding your game’s behavior landscape, a profile that helps define its areas of interaction and influence. By mapping out these areas, we developers can see how the choices we make, and the broader gaming context, influence our game as a social space.
Every game’s experience will create a different behavior landscape. Identifying what is important to you and your game will allow you to operationalize a path to better behavior that takes nothing away from the atmosphere of your game. Understanding the nature of a disruption will help you determine if it is affecting your experience you intended or player well-being, and how you might address it, including better managing expectations of what is acceptable or not.
The broad series of activities that follow helps a developer build out a behavior landscape for any online multiplayer game, which informs decision making, design, planning, and more.
Step 1: Define your vision.
First, identify the values you want to see expressed in your games, regardless of whether you are in the beginning stages of designing a game or your game is live. Communicate your vision clearly and regularly. Maintain consistency in your values and how you uphold them if you have multiple games. If your game is already live, first nail down your long-term vision, and then work to close the gap between your aspirations for the game and its reality.
Example Workshop Process
Setup. Identify the participants for a workshop comprising 15 to 20 people with breakout groups to facilitate more direct interaction. The workshop could run as a series of exercises for a larger company and the resulting discussions synthesized later for leadership.
Workshop format. Set aside a comfortable space for small-group discussions. Assign at least one person to synthesize the discussion and take notes to be shared afterward. Set aside two to three hours for talking and reflection, with short breaks.
Conclusion. Based on the outcomes above, identify a group to synthesize the learnings into a list of values (you may wish to give ample time for feedback and iteration).
Step 2: Analyze your game. Using your vision as a starting point for what you want players to experience, walk through your game to identify all examples of conduct that could be disruptive to your goal. Also, list what you would like to see happen instead as you perform your assessment. Be comprehensive. How are you falling short of reaching your vision? Where do you see success? Identifying successful examples informs how you design for these behaviors and provide feedback to players who are penalized.
Placeholder diagram. Example disruptive conduct analysis
Step 3: Craft behavior profiles: Behavior profiles are fictional representations of interaction patterns among groups you create based on your research to illustrate the different personality types you might encounter in your game. Profiles are helpful for capturing the underlying intentions and desires of a wide variety of players. They can be used to anticipate how players might relate to each other at key moments in your game or meta-game. Please note, however, that players do not always fit neatly within one label or another; their relational style can change depending on the interaction, Each of the touchpoints you identified in step 2, for instance, will rely in part on the assumptions and intentions of the players who encounter them.
Expects social features
Not seeking, but would engage
Doesn’t care. Might be ignored or seen as a distraction
Resists socially demanding features
Abuses social features
Low resilience. Prone to losing cool
Normal ups and downs
Mimics or reflect others’ behavior
Exceptionally high resilience
Attempts to improve situations
Win at all costs
Goes to great lengths to win. Very upset by losses
Enjoys optimizing for a win. Detail-oriented
Just for fun/social
Here primarily to hang out. May play seriously, but not the main goal
Life of the party
Loves to be the center of attention, enjoys showing off
Champions the common, popular goal
Behavior profiles focusing on different areas of design, such as social need, relational style, or motivation.
The example above applies broad labels to players regarding their level of sociability, style of conflict management, and reason for playing games. The “Social Need” profiles provide a lens through which we can understand the impact of adding social features or incentivizing social interaction. We can ask useful questions, such as how we anticipate players reacting to the introduction of voice chat, party tools, or getting matched with strangers. Focusing on each profile group’s anticipated reactions to a new feature, helps identify risks and opportunities, and create more in-depth discussions about your goals.
The goal for creating behavior profiles is to come up with a framework to think about your game and potential player interactions. You are likely to identify several different sets of profiles to fit your product needs/questions, or as you learn more about your game and players. These will create handy references for making design decisions. While not necessary, these profiles could be quantified to help you understand how you’re identifying your target audience and determining which features will appeal to certain players.
Step 4: Identify the disproportionately affected. Not all behavior or features affect everyone equally. Some players are targeted because of how they identify. Taking steps to identify the potential for harassment early on helps create a more inclusive environment and reduces the chance of minimizing another player’s lived experience.
The purpose of the Disruption and Harm in Gaming Framework is to help you spot these behaviors as they arise. Once you recognize them, your designs can become more inclusive, and you ensure that those who are harassed have the tools to report problematic players and shield themselves from further abuse.
Doing this assessment is an excellent opportunity to build a partnership with your DEI (diversity, equity and inclusion) staff, if you have one. It is also an opportunity to reach out to civil society organizations representing vulnerable and marginalized communities to bring their perspective into your product development process.
Note: It is important for studios to recognize perspectives that get left out and seek out additional guidance. Try not to overburden team members who are members of a minority group.
Consider ways to amplify underrepresented voices and lift up those who set a positive example of the values you want to see in your game. These voices include existing influencers, or in the case of a soon-to-launch game, finding influencers who already demonstrate these values and working with them to promote your game.
Step 5: Decide an action plan. Once you have built out your game’s behavior landscape, put it to good use in your regular design and development work. If you are creating a new game, the behavior landscape can inform a larger discussion around potential risks and when you need to intervene, such as adding a reporting feature, or making different design decisions to reduce conflict between players.
If you’re looking at an existing title, a behavior landscape informs where the problems are occurring, helps assess the feasibility of interventions, and exposes new opportunities to improve the player experience. Do not forget to use a behavior landscape during the pre-release, as you start to see patterns emerge among your play testers or early community.
In summary, behavior profiles can provide a simple and effective way to anticipate how players may react to changes, and to communicate expected change. For both live and new games, a comprehensive landscape can help you discover gaps in your coverage or understanding, build alignment or hidden assumptions you may have been making.
Where to Learn More
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