New York, NY, March 27, 2025 … In 2024, the ADL Center on Extremism (COE) documented white supremacist propaganda distributions in every U.S. state and the District of Columbia, except Hawaii. The 2024 assessment focused on the common themes behind the thousands of propaganda incidents that plagued American cities across the nation, finding that most of the white supremacist propaganda distributed included antisemitic or anti-immigrant language.
Some groups leaned into both of these narratives – blaming Jews for the existence of America’s non-white immigrant and refugee populations. In other cases, groups simply continued distributing propaganda targeting all minority communities with generalized hatred and vitriol. Recruitment is another common theme; white supremacist fliers, stickers, banners and posters almost always include a group name or symbol, a URL, a QR code or a phone number connected to the group.
Themes related to Israel and Zionists also remained popular in white supremacist propaganda, but the sentiment was not as prevalent as it was immediately following the October 2023 Hamas attack on Israel. Similarly, anti-LGBTQ+ propaganda saw a significant drop in 2024, after a massive jump in 2023.
“White supremacist groups use propaganda campaigns to provoke media and online attention, recruit new members, and to intimidate and harass Jews, immigrants and other marginalized groups,” said Jonathan Greenblatt, ADL CEO. “The findings from this report remind us that our mission is as relevant today as it was more than a century ago as antisemitism and hate of all forms are still rampant. We will continue to fight hateful rhetoric and propaganda with relevant stakeholders to effectively protect these harassed communities.”
"Hateful propaganda allows a small group of extremists to spread fear and distrust throughout entire communities," said Oren Segal, ADL Senior Vice President for Counter-Extremism and Intelligence. "To combat these efforts, we must expose those responsible. That’s why the ADL Center for Extremism remains committed to tracking these groups and their activity, and to documenting the toxic and hateful narratives they push through propaganda."
Key findings from ADL’s 2024 assessment include:
- Patriot Front remains the most prolific distributor of white supremacist propaganda as a whole, including antisemitic distributions.
- The antisemitic Goyim Defense League (GDL) continued to distribute propaganda that casts aspersions on Jews and spreads antisemitic myths and conspiracy theories in hopes of turning Americans against Jewish people. GDL’s 2024 propaganda included baseless charges about Jewish power, blamed Jews for 9/11 and accused Jews of blood libel and pedophilia.
- ADL documented propaganda distributions by the New England White Network (NEWN) for the first time in 2024. The small, New Hampshire-based group put postcard-style propaganda on community bulletin boards, along hiking trails and on magazine racks. One of NEWN’s antisemitic fliers titled “Boycott Jewish businesses,” encouraged white New Englanders to start “separating themselves from Jewry as a whole.”
- White supremacists sharply focused their hate on immigrants and refugees in 2024, framing migrants as “invaders” and therefore a threat to white Americans. This came into sharp focus in September 2024, following a viral, racist disinformation campaign focused on Haitian immigrants in Springfield, Ohio, a range of white supremacist groups held demonstrations and distributed anti-immigrant propaganda in the city, including Patriot Front, the White Lives Matter Network, the Ohio chapter of the Aryan Freedom Network and the Trinity Freedom Network.
The antisemitic incidents referenced in this assessment are also part of ADL's Audit of Antisemitic Incidents and will be included in the "2024 Antisemitic Incident" dataset detailed in the ADL H.E.A.T. Map.
ADL is the leading anti-hate organization in the world. Founded in 1913, its timeless mission is “to stop the defamation of the Jewish people and to secure justice and fair treatment to all.” Today, ADL continues to fight all forms of antisemitism and bias, using innovation and partnerships to drive impact. A global leader in combating antisemitism, countering extremism and battling bigotry wherever and whenever it happens, ADL works to protect democracy and ensure a just and inclusive society for all. More at www.adl.org.