Jonathan Greenblatt

CEO and National Director
Jonathan Greenblatt Official Photo

Jonathan Greenblatt, the CEO and sixth National Director of the Anti-Defamation League (ADL), is an accomplished entrepreneur and innovative leader with deep experience in the private, public and non-profit sectors. As chief executive of ADL, Jonathan leads all aspects of one of the most respected civil rights organizations in the country. After his first year at the helm of ADL he was recognized in the NonProfitTimes 2016 “Power & Influence Top 50” list.

Prior to heading ADL, Jonathan served in the White House as Special Assistant to President Obama and Director of the Office of Social Innovation and Civic Participation. There, he led the administration’s efforts to use innovation to accelerate economic recovery and boost job creation.

Jonathan came to that role after a long career as a serial social entrepreneur and corporate executive, starting and scaling businesses focused on creating economic value and social good. He co-founded Ethos Brands, the business that launched Ethos Water, the premium bottled water that helps children around the world access clean water. Ethos Water pioneered the idea of linking cause to consumption and was acquired by Starbucks Coffee Company in 2005. Following the acquisition, Jonathan was named vice president of global consumer products at Starbucks and joined the board of the Starbucks Foundation.

Jonathan also founded All for Good (AFG), the open data platform designed to enable more people to serve. Launched with support from Google, AFG was one of the largest databases of volunteer opportunities on the Internet. AFG was acquired by Points of Light in 2011. Prior to AFG, Jonathan served as CEO of GOOD Worldwide, a diversified media company whose products include the award-winning GOOD Magazine and the popular website GOOD.is. Earlier in his career, he worked as an executive at REALTOR.com (now Move Networks), joining the company as a product manager and eventually heading up its consumer products unit. Move Networks was acquired by News Corp in 2014.

From 2006 to 2011, Jonathan taught social entrepreneurship at the Anderson School of Management at UCLA. In 2015, he served as a senior fellow at the Wharton School of Management. Jonathan graduated cum laude with a BA from Tufts University and earned his MBA from the Kellogg School of Management at Northwestern University.

Jonathan has served on numerous startup and non-profit boards, including the African Leadership Foundation, Kevita, KaBOOM! and Water.org. He is a member of the 2006 class of Henry Crown Fellows at the Aspen Institute and is a Next Generation Fellow of the American Assembly.

Jonathan’s ADL roots run deep. As an undergraduate at Tufts, he interned in ADL’s New England Regional Office in Boston, and he is a graduate of ADL’s Salvin Leadership Program. Jonathan is married to Marjan Keypour Greenblatt, an Iranian-American who came to the U.S. as a political refugee. Marjan worked as an associate director in ADL’s Pacific Southwest Regional Office in Los Angeles for nearly eight years.